25

Jan

The leading trade fairs in the flooring industry DOMOTEX GERMANY

The ANTA EU Procurement team visited one of the leading trade fairs in the flooring industry DOMOTEX GERMANY.  The General Manager of Merinos described this fair with the perfect word: “It is the largest industry gathering with international characters and is an absolute must for us… It’s the ideal platform for us to meet existing trade partners, interested parties, and colleagues from the industry as well as to be able to efficiently present our new products to a wide audience in a limited timeframe.”

We were able to see and feel our new theme FLOORED BY NATURE comes to life: with extraordinary staging and innovative products, architects, interior designers,  influencers, and more. It aimed to bring our value-based lead theme Floor by Nature, to life, to make for more awareness of sustainability in the carpets and flooring industry in the future.

The theme paves the way for exhibitors and partners to explore the current issue of the day, such as scarcity of resources, sustainability and health, new market opportunities in an ever-changing involvement, and a new awareness of modern values.

We were highly inspired by the MOOD SPACE that presented 5 renowned international designers to provide an insight into their designed room scenarios, which include current living trends and inspiration.   

We met with leading flooring manufacturers in Europe and Asia to discuss innovations and current trends in the field. It was a time when international exhibitors and visitors with strong purchasing power gathered in Hanover again. Production, sales, and sustainability were locked together again. It was not just a platform for doing business, but an information exchange;

ANTA EU believes that the DOMOTEX exhibition will help to develop new and improve existing product ranges with the help of our friends, colleagues, and partners.

The leading trade fairs in the flooring industry DOMOTEX GERMANY